ProjectBlackBook.com (PBB), the journal for interactive marketing, launched April 24 at the Spring ad:tech conference. Project Black Book fills a void in the current marketplace for a business journal that focuses on all facets of affiliate-based and performance-driven marketing on the Internet, offering practical application insights combined with exclusive and previously unpublished statistics on the affiliate marketing sector.
PBB positions itself between a magazine and an analytic report, presenting data and diagnostic editorial that delivers context and relevance for senior executives, marketing professionals, and entrepreneurs operating in virtually any industry. Through select data mining and informed analysis of billions of Internet data records, the journal publishes qualified statistics of linking relationships for domains and affiliate networks.
Brandon Shalton, chief executive officer of PBB, says that the core mission of the journal is to allow companies currently in the affiliate marketing space and those thinking about entering the space to understand the issues involved, as well as to provide “transparency and truth.” Vice President of Business Development Jim Lillig writes about the matter in the first issue.
Corporate evangelist Jack Mardack comments, “The launch of ProjectBlackBook.com coincides with a moment of enormous opportunity for businesses and entrepreneurs of all sizes. Our journal humbly offers ‘truth-in-data,’ and a few ideas for its good use, in the hopes of improving the Web for commerce.”
In creating a publication that presents stories and data in a clear and purposeful way that builds confidence and identifies liabilities, publisher Joseph Devlin III believes ProjectBlackBook.com will help fuel the exploding growth of affiliate and interactive marketing.
Vice President of Marketing Scott Rabinowitz notes, “The people responsible for creating PBB represent the very range of professionals the journal seeks to address, which allows us to deliver the journal in the context of our customers’ needs.”
Project Black Bookis a printed business journal with related online components that is available via annual subscription. Special premiere edition subscription rates are in effect until July 31, with a PDF version of the premiere issue available for viewing at the website.
