Private Media, an adult lifestyle company, and healthcare company Zemtex Medical announced the launch of a new global condom brand under the Private trademark, today.
A spokesperson for Private Media said that the Brand will not only represent awareness that condoms are an essential part of a safe sex strategy, but also an important lifestyle choice. The range will include the traditional standard lubricated products, as well as a combination product aimed at enhancing the sexual experience for women.
David Moran, CEO of Zemtex Medical, said, “This is an exciting time and the alliance with Private Media Group gives us synergies that will allow us to create a product combining quality, value and experience, consistent with the desires of our customers”.
Berth Milton, CEO of Private Media,stated that this agreement was another step in the extension of the Private Lifestyle brand.
