The folks at Private Media Group Inc. are on a mission to get noticed. As part of an aggressive campaign to become the leading online destination for premium-quality adult content, the company has revamped and re-launched its website, Private.com.
Using feedback from both webmasters and surfers, Private’s staff of in-house Web designers developed a new, easy-to-use look and structure for the site, which now offers increased personalization, "more compelling" membership benefits, and a broad range of new content offerings and functionality choices. Additionally, there are more options for users to access and buy video-on-demand, live chat, and download-to-own content.
"The key objective when planning and building our new website was to increase conversion rates by more effectively marketing our product to site visitors prior to them making a purchase," commented Fiona Garvey, Private Media Group’s director of online media. "The marketing efforts primarily include two features: One, allowing visitors access to a searchable database with movie titles and star biographies featuring images and clips, thereby giving visitors a taste of what Private has to offer; and, two, creating a relationship with visitors via interactive features such as polls, blogs, and forums to make them come back—although they may not have purchased anything in the first place."
The Private site also has been streamlined for convenience, Garvey noted.
"In addition, we are consolidating many different websites and revenue streams into a single-branded experience, thereby creating a one-stop shop," she added. "We are extremely pleased with the result, and following the ‘soft launch’ last week, we have seen a significant increase in both conversion rates and time spent by visitors on the site."
