Private Media Group Inc., a manufacturer of lifestyle products and services, has announced today the launch of its direct-to-consumer WAP (Wireless Application Protocol) portal. The portal uses the latest technology and billing capabilities and offers Private's erotic and semi-erotic content featuring their entire roster of Private stars, Private's DVD mini-sites, games, downloads and SMS chat.
Private has partnered with Cherrysauce for the design and management of its mobile portal. WAP platform specialists, Safira Solutions, has been responsible for creating a global platform which can be expanded, updated and adapted. The platform is fully integrated with a new global billing solution provided by Textbill. The mobile portal will launch with Premium SMS shortcodes in the UK, Germany and Spain, and offers global Credit Card billing. It also incorporates a comprehensive and tested age-verification system.
Julia Dimambro, Managing Director of Cherrysauce, said, "With Private's hugely successful content portfolio and our in-depth expertise in mobile erotica, we have been able to create a truly compelling mobile experience, not only for Private's loyal customer base, but also for a wider scope of mobile users looking for top quality adult entertainment."
Berth Milton, CEO of Private Media Group commented: "The launch of our own dedicated WAP portal is a new exciting feature adding to the tremendous growth we expect in our wireless business going forward. Our business development in 2005 in this high-margin segment has been phenomenal"
Tim Clausen, Director of Wireless Technologies at Private Media Group added, "According to Juniper Research, global sales of mobile adult content will hit $2.1 billion in 2009. We believe that adult content and gambling will offer the greatest potential revenue streams within the mobile internet sector. Today, the key is to use both "on portal" and "off portal" as a strategy. WAP today, through new generation technology, enables a new customer experience and with our innovative "off portal" solution we gain a bigger slice of the revenue pie by saving money on aggregator/operator revenue sharing. Furthermore, with tested age verification in place, we are able to offer explicit content, as opposed to the existing soft content through operators' portals. This allows us to meet consumer demand by offering the product they are really looking for."
