PRIVATE GOES TO THE PENTHOUSE - TWICE

Adult multimedia producers Private Media Group is going to the penthouse twice: they've joined a prestigious international press association, and they've joined Penthouse in a production and distribution deal.

Private has joined Distripress Association for the Promotion of the International Circulation of the Press. Distripress requires applicants to "exercise important commercial activities on an international level," the producers say. Private's membership puts them in some very select company, with Distripress members also including the National Geographic Society, Time Warner, Playboy Enterprises, and Penthouse.

Speaking of which, Private and Penthouse have also signed a joint deal to produce, promote, and distribute what Private describes as "top quality" soft and hardcore adult films.

The deal would have Private and Penthouse launching a new video and DVD adult line to be created and produced by Private, with Private producing soft and hardcore versions of each film to suit the appropriate distribution markets.

Private will own the films' copyrights under the deal, subject to "certain licences" granted to Penthouse, says the producer.