BARCELONA - Euro-porn giant Private Media Group has announced the appointment of Giles Hirst to director of marketing. Hirst will spearhead the marketing direction for Private's array of content across all platforms, including DVDs, mobile, web site, television, magazines and the company's licensed merchandise.
"The adult entertainment industry is rapidly changing with new demographics and more mainstream acceptance of adult content, making it an interesting and exciting time to be working with a leader like Private," said Hirst. "This is a great opportunity and the entire marketing team is committed to providing outstanding support to our partners and distributors in showing consumers that Private is the leading quality brand in the adult market today and in the future."
Hirst has spent the past five years at Private as chief copywriter as well as managing the production and marketing for a variety of the company's hardcore lines. Prior to this he was the Consumer Director for Red Rooster PR in London. His client roster included: Nestle, Chupa Chups, Martell Cognac and Stolichnaya Vodka.
For more information on Private Media, go to www.private.com.
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