Following a beta test, PPPcard is rolling out a new version of its Personal Privacy Protection Card™, which allows users to access mature Internet sites with complete anonymity. The cards are sold in several thousand retail outlets nationwide, including convenience stores, record stores, adult stores and newsstands, and new outlets are being added daily, the company says.
PPPcard has exclusive prepaid card payment relationships for the websites of leading companies including Jenna Jameson’s ClubJenna.com, Hustler.com, Cyber Erotica, and Superglam.com.
Greg Moss, President and chief executive officer of PPPcard, announced the appointment of well-known retail marketing executive Joe Palmeronias the company’s vice president of sales and distribution. Palmeroni is recognized in the retail industry for building the distribution network that made the Stacker and Yellow Jacket brands from NVE Pharmaceuticals among the most successful supplement products in recent years, with revenue growth of $2 million a year to more than $100 million in three years.
“We realized the demand for anonymity, but also noticed that it related not only to viewing adult content, but also cyber dating and other niche content for the 18-plus audience,” said Moss. “So, the PPPcard will soon offer the best in all realms for the private consumer. This is a tremendous opportunity for online webmasters in all these sectors, as the cross over of marketing, exposure, and traffic is available right off the PPPcard site.”
In addition to new content, PPPcard also has revamped its design, site layout, card, and card packaging layout and implemented a streamlined compensation program for distributors and retailers. The updates were finalized after extensive research with consumers and retailers and are designed to generate higher and faster repeat business at the retail level, the company says. The launch of a consumer marketing campaign is underway. PPPcard is supporting the rollout with major advertising and promotion campaigns on a region-by-region basis.
“We will support our distributors in each market with a strong media-buying program designed to generate brand-name awareness and demand,” Moss said. “With Joe Palmeroni on board, we gain excellent credibility in the retail industry. People know what a great job he did with Stacker and Yellow Jacket.”
A grass-roots initiative on college campuses, in local establishments, and more will also roll out in the coming weeks, Moss said.
