Several companies have failed where Chief Executive Officer Greg Moss continues to succeed with his prepaid anonymous payment system, PPPcard (Personal Privacy Protection Card). The card, similar to prepaid phone cards, allows Web visitors to pay for access to adult websites without having to provide a credit card, reveal their name, or give any other private information.
Moss, the founder of the company, has created secure, private, and hassle-free access for online adult consumers. His unique card is sold in various stores from coast to coast and has created a virtually failsafe way for online adult shoppers to remain 100-percent anonymous. It is sold throughout the U.S., from local convenience and grocery stores on the West Coast to newsstands all over Manhattan.
Users can purchase the card with cash, then log onto the PPPcard website and access adult genres of every type. The card prevents users from having to deal with spam, adware, spyware, and unwanted marketing that occasionally plague online shoppers.
On the flip side, the card also is beneficial to webmasters and owners of adult sites. The prepaid element virtually eliminates merchants’ worries about chargebacks by removing the middleman: credit card companies. This element allows adult companies more control over chargeback percentages.
“Our goal is to help the entire industry grow, and our mission is to convert,” says Moss. “Adult is our core market.”
Moss has been an innovator in the industry for years. A veteran in communications media and an Internet services executive, prior to launching PPPcard.net in 2005 he served as senior vice president of partnership development for In-Store Broadcasting Network, one of the largest retail media companies in the U.S. IBN encompasses 1 billion shopper visits per month in more than 15,000 grocery and drug stores within the U.S. and Canada.
This may be where Moss learned a few revenue-generating tricks for creating strategic partnerships with retailers. Moss is quiet about any new partnerships in the works, preferring to say only that he currently is in talks with a number of high-profile, “big-box” retailers interested in distributing the PPPcard.
“Webmasters need to understand now is the time to get the most from your traffic,” Moss says. “We take abandoners and help convert them to paying customers and increase your conversions.”
New merchant partners are signing up every day. Recently, adult performer Taylor Wane signed with PPPcard to provide anonymous payment access to her website, TaylorWane.com.
Wane, who runs Taylor Wane Entertainment and also hosts “Private Calls,” a Playboy show on Sirius radio, says she is “thrilled to be on board with PPPcard.net.”
And, wanting to expand its brand on all levels, Hustler signed on in 2005. LFP Internet Group LLC, parent company for all the Hustler websites (such as Hustler.com and BarelyLegal.com) was one of the first to sign with PPPcard.net, giving users of the card access to all LFP content.
Moss currently oversees PPPcard’s dual strategy of building a point-of-sale network of thousands of retail outlets that sell the card, as well as advancing relationships with top content providers.
Several companies have failed with prepaid cards. Maybe it was timing—or maybe few had the skill and expertise Moss possesses. Sure, the consumer gets the most, since there might be less potential for recurring billing with the cards, but the tradeoff is the elimination of chargebacks. Plus, there’s the possibility of eliminating credit card companies, which in the past have been quite unfriendly to adult Net merchants.
Although adult is PPPcard’s primary focus, Moss says the company is looking into breaking into the online dating market. Dating sites are an untapped source of potential revenue, since most dating sites allow users to create free profiles to browse through online personals but require the purchase of a membership to contact other members or initiate chat.
“PPPcard can do the same thing [for dating sites] as it has with adult sites,” Moss says. “Users hesitate to join because of fear of credit card fraud. Privacy is the single biggest fear in online purchases. PPPcard can give them the ability to chat and purchase memberships securely.”
