LAS VEGAS—SAB Promotions has officially announced the launch of the Porn Star Road Trip 2011 which will begin the first of its eight two-week segments during the upcoming Chicago Exxxotica Expo, scheduled for July 8-10 at the Donald E. Stephens Convention Center in Rosemont, Ill.
Leveraging the power and reach of social media, while infusing the intimacy of in-person appearances and feature dancing, the Porn Star Road Trip gives up-close access to adult consumers for marketing, branding and sales opportunities.
The tour will be conducted over 12 months, starting in July in eight segments of two weeks each. Each segment will focus on a defined region of the U.S. and will make between eight and 12 appearances at nightclubs, gentlemen's clubs, novelty, video and book stores; as well as interviews and stories in mainstream and adult media print, television, internet and radio outlets.
“This is going to be a well managed and operated tour,” said Cory Biggs, CEO of SAB Promotions. “There have been other aborted attempts at this in the past, but we’ve put together a well-thought-out and -funded plan to make this a reality. We’re excited to have so much interest in sponsoring the tour and look forward to making the Porn Star Road Trip brand well known.”
The road trip is endorsed by the Naughty Tweet Network, including anchor site PornStarTweet.com, which through social media tools like Twitter and Facebook reaches more than 150,000 fans/friends/followers with every message. The Naughty Tweet Network will provide a platform for the porn stars as well as the tour to promote the road trip as well as post daily blogs, photos and videos.
“We’re excited to be finally working with a professional company on this project, as many know we pulled out of a similar project last year because it was going in all the wrong directions,” said Pete Housley CEO of the Naughty Tweet Network. “We are working with the SAB team to insure this project is a success in every way. We were an ideal partner for the project because of our social media engagement. This is going to be a blast for everyone involved—talent, industry and mostly consumers.”
The talent lineup for each segment of the tour will be refreshed and energized with some of the hottest names in the business both established and up and coming stars will spend two weeks touring the country for appearances. Talent interested in being involved may email [email protected], including photos and a short message on why they would love to be on the Porn Star Road Trip.
Biggs continued, “Sponsors on the Road Trip are going to be floored with just how much exposure they’re going to receive and we’ve made sure to make sponsorship packages available companies with all types of budgets, and we can customize packages.”
Unique sponsorships are available for the Porn Star Road Trip starting at only $500. The Road Trip offers sponsors the ability to place products, brands as well as giveaways and more into the hands of mainstream consumers across the country. For sponsorship information contact [email protected].
Nightclubs, gentlemen's clubs and other venues interested in booking the Road Trip to visit their hometown, email [email protected] for information.
