Private Media Group Inc. and Playboy TV International, a Playboy Enterprises, Inc. company, announced today the signing of a five-year agreement to merge their two adult pay-TV channels, Private Gold and Spice Platinum, consolidating their market leadership in Europe. The new channel will be called Private Spice.
Under the terms of the agreement, Playboy TV International will operate, distribute and market the new channel and Private will provide content, brand and marketing support. Currently, there is little overlap between the two channels and subsequently the new channel will significantly increase the distribution in the region.
The new channel will make available for the first time unique and proprietary quality content, offering flexible language tailoring and market localization. Platforms will now be able to offer their viewers a unique channel developed and serviced by the world’s leading adult television brands, while ensuring professional reliability and continuity.
Mark L. Rudolph, executive vice president and managing director for Playboy TV International, said: “With this strategic initiative we will provide our customers and viewers the combined strength of Private and Spice in a single channel. The deal reflects Playboy TV International’s successful development of its distribution and channel management in Europe and places the new channel in a market position second to none.”
Berth Milton, CEO of Private Media Group, remarked, “Our collaboration with Playboy TV International enables us to increase our broadcasting presence in Europe and we are delighted with this opportunity which will certainly have a significant positive impact on our business. This agreement clearly demonstrates that demand for high quality content is key and confirms Private’s unique position in the adult broadcast market.”
