Playboy Entertainment Group last week announced it soon will make its entire text and photo archive of its magazine available in DVD format.
The new venture will allow consumers to peruse Playboy's articles and photos—the entire 636-issue library—on DVD. The magazine will be rendered page-by-page on six discs, one for each decade. The first two discs will hit stores in October and will retail for $100.
"Part of the great charm of revisiting the magazine," Playboy founder Hugh Hefner told the Wall Street Journal. "It is the combination of the words, the pictures, and the advertising—the entire sense of the pop culture of any particular era. People remember these issues at a particular point in time; it's like a part of coming of age." Playboy is hoping consumers will see the DVD as a collectible, according to Hefner.
