Former KinkyDollars Vice President of Marketing Tony Pirelli has teamed up with adult industry performer (and fellow former KinkyDollars employee) Chanta Rose to nurture and market a new bondage and sadomasochism site.
Started by Rose shortly after she left KinkyDollars, ChantasBitches features extreme, authentic BDSM content starring an array of attractive starlets and BDSM lifestyle enthusiasts. After he, too, left his job at KinkyDollars, Pirelli hooked up with Rose and, he told AVNOnline.com, “It just dawned on us that we should start a business together. I came in as an equal business partner.
“Chanta is the most dynamic and smart producer I know,” Pirelli added of Rose, pointing to her experience in the BDSM community as the site’s chief asset. “This is her life. It’s not someone who just picked up a camera and said, ‘Oh, we’ll make a lot of money this way.’ She lives this life day in and day out, and it’s the kind of material she loves producing.”
As half-owner of the company, Pirelli said he looks forward to bringing the site some visibility.
“This business is really hard, even if you have good material,” he said. “It’s hard to rise above the rest. What I can do is market the site effectively [and] put it out there.”
Alhough the site’s new affiliate program, BondageBank, is still in development (it will replace the current program, ChantaCash), Pirelli said the program will be one with which affiliates will want to work.
“The program is going to feature all the goodies that I know affiliates need from working with them for the past five years,” he promised. “They’ll have the best stats package to help them tweak their traffic; they’ll have all the promotional content they can possibly use: downloadables, galleries, hosted galleries. And I’ll be adding new features to it regularly to make it the best BDSM affiliate program out there.”
Pirelli also said a new content site, FuckedAndBound, will be added to the BondageBank program in January, with others to follow.
“We hope to add new sites periodically—every six to nine months—as money allows,” he said.
