LOS ANGELES—Pineapple Support, the adult industry’s mental health nonprofit, has released its End of Year Review for 2025, covering the achievements, challenges and new initiatives of the organization this year.
“In a year marked by financial strain across the industry and rising mental health needs, Pineapple Support continued to expand its reach and deliver vital care to thousands of creators worldwide,” a Pineapple support representative said.
By the end of the year, the organization reported it had:
"To date, we have supported nearly 20,000 people in the online adult industry," said Leya Tanit, founder and CEO of Pineapple Support. "78 percent of donations went directly toward providing care, making us one of the most efficient nonprofits in the U.S. However, as the industry faces difficulties, the demand for our services continues to rise. The need for mental health support does not lessen; it increases with the added financial pressure faced by creators. Fundraising remains vital, and we hope the industry recognizes this and continues to support the community during these times."
The End of Year Review outlines how the organization has continued its commitment to delivering free and low-cost mental health therapy, support and resources to performers and content creators in the adult industry.
The roundup details emerging mental health trends, “including a notable rise in neurodiversity-related support requests,” the rep added, as well as the organization's presence at major industry events, its corporate training initiatives, and its 2026 funding goals.
The organization also aims to raise an additional $110,000 (compared to last year) to meet these growing needs. A recent event, the Mx Pineapple Pageant hosted by Falcon|NakedSword, raised $50,000 in a single night.
"Our challenges are growing, but so is our strength," said Tanit. "The collective support from our sponsors, therapists, staff and community has been vital in connecting workers with essential mental health services. Your generosity continues to be the lifeline that not only supports but transforms lives."
The full roundup can be found on the Pineapple Support blog here.
For more information on membership in Pineapples United, a club for adult industry members, visit Pineapplesupport.org/Pineapples-United.
For sponsorship inquiries, businesses can view available packages at Pineapplesupport.org/sponsorship.
