LOS ANGELES—Pineapple Support, the adult industry’s leading mental health nonprofit, on Thursday announced leadership changes to support the organization’s growing needs.
Founder and CEO Leya Tanit established Pineapple Support to address the lack of stigma-free mental health services for the adult industry. These board-approved changes reflect the organization’s continued evolution as it expands the care it provides, strengthens corporate governance, and further establishes itself as a leading advocate for the industry.
The organization announced the appointment of Jean-Micheal Veen, CEO of F2F.com, to the board and as Technology and Development Chair. “Jean-Micheal is passionate about the work we do and brings both technical and operational expertise,” Tanit said. “As Pineapple Support continues to grow, his experience and insight will strengthen the systems needed to provide even more care to the community in the years ahead.”
“At F2F.com, we’ve always believed that building a sustainable platform starts with genuinely caring about the people on it. Supporting Pineapple Support was therefore a logical step for us from the start. Joining the board is a commitment to go further. My focus will be on expanding access to services and increasing industry participation,” Veen said. “Mental health is a non-negotiable standard, not an afterthought. Pineapple Support is leading that charge, and I’m proud to help drive it.”
Board Member Brad Mitchell, president of MojoHost and a respected 26-year veteran of the adult industry, will serve as President. “Brad has served on the board of Pineapple Support since its inception, providing meaningful guidance and support for the past eight years,” Tanit said. “I’m excited to work more closely with Brad in his new role as President, as we continue to expand and advance our mission. This new role reflects the organization’s confidence in his leadership and longstanding commitment to both Pineapple Support and the industry.”
“I am incredibly proud of what Pineapple Support has accomplished, honored to accept this role, and excited to help expand its ability to reach and support more lives,” Mitchell said. “When you meet people whose lives have been saved, as I have, it stays with you forever. I am deeply grateful to my predecessor, Alison Boden, for her selfless hard work and dedication throughout her tenure. I will continue building on that legacy in a way that would make her proud.”
Pineapple Support also extended its gratitude to Michelle Marriott for her dedicated service as Fundraising Chair.
"Michelle’s commitment and tireless efforts have played a meaningful role in sustaining and growing the organization’s ability to provide care to those who need it most," Tanit said. "We are deeply grateful for her time and contributions, and wish her well in her next chapter.
“Pineapple Support has grown into an organization the industry depends on and recognizes as essential. As the need for accessible, stigma-free mental health support continues to grow, we are committed to meeting this challenge by serving the community responsibly and effectively. The leadership team and board we have in place today are strong, and I’m incredibly excited about what we will accomplish together moving forward.”
Pineapple Support was founded by the British performer Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected more than 20,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support.
