Peter Reynolds to Head Bad Seed Line for Adam & Eve

Starting Oct. 1, Peter Reynolds, VP of sales and marketing for Adam & Eve Pictures, will also be assuming the role of producer for the company’s gonzo line, Bad Seed.

Meredith Christopher, executive producer for Adam & Eve Pictures, will continue her role in that capacity. “We’re really excited about the direction we’re going with Bad Seed,” Christopher said. “There is no one better than Peter to take the helm at this point and launch it to the next level.”

“Meredith and I have worked really well together from the get go,” said Reynolds. “She’s very talented and creative and we’re going to make a great team.”

Reynolds added that he intends to add to the roster of Bad Seed directors, which already includes Kylie Ireland, David Lord, James Avalon and Andre Madness.

“We’re going to be bringing on directors that think outside the box. Predictable is boring and I want to shake things up,” he said.

There will be a new look for the line, too. Along with the new production objective will come a fresh revision of packaging geared to catch the eye of the consumer and draw them to what promises to be the hottest line of hardcore product on the market.

For all inquiries regarding Bad Seed, contact Reynolds at 888.416.6130 or 818.700-3000, ext. 205 or via email at [email protected].