Penthouse Boutique Clears City Hurdle, Plans to Offer Full Inventory

The Penthouse Boutique, which opened last week with only a limited inventory because of a last-minute, city permit issue, will begin selling a full slate of adult merchandise Tuesday.

Tera Patrick, Victoria Zdrok and Linn Thomas joined 1978 Pet of the Year, Dottie Meyer, at the grand opening celebration of the first Penthouse Boutique Thursday night despite Mayor James Richetelli pulling the store's permit minutes before it was scheduled to open.

The Mayor said the store has a zoning license, but that it did not apply for a city license. So in response to the Mayor's action, the Penthouse store pulled its videos, DVDs and magazines and sold only t-shirts, lingerie, condoms and oils for the first four days. But the Penthouse Boutique attorney maintains that the law that the Mayor was citing has only been proposed, but is not yet on the books. Thus, Penthouse Boutique employees today are re-stocking the store with the product it pulled so it can begin offering a full array of adult material.

"We had a minor setback but now we're going full steam ahead," Lewis Adams, the general manager of Smash Pictures, told AVN.com Monday.

Adams worked closely with Penthouse Boutique CEO Dan Quinn, who owns Smash Pictures, on the opening. Adams said that Quinn was considering legal action against the city because of lost revenue from the past four days.