Microbilling payment processor PayAsYouClick.com, which was officially launched in August, has quickly pushed the roster of clients using its billing method over 100.
The company’s solution allows surfers to choose to access a single piece of content for a set price – for example, two cents per photo or $2 per video clip – by depositing money into a virtual account via credit card.
Managing director Danny Watkins said that while options such mobile phone microbilling hasn’t been terribly successful, PayAsYouClick.com has seen different results.
“You can get surfers to pay 20 cents once or twice (via mobile phones), but you’re not going to get them to keep going,” Watkins said.
“It’s easy to get surfers on the right site or gallery and get them to click on 300 pictures.”
PayAsYouClick.com’s model allows Webmasters to give variable payouts for traffic commissions, up to 20 percent. The processor takes 20 percent and the rest is left for the Webmaster.
Watkins, who has produced several Adult sites himself, dreamed up the concept of PayAsYouClick.com because as a surfer he didn’t think membership sites offered enough via their previews.
“You come to a site that’s offering something inside and you can’t get a look,” he said. “The Adult surfer wants that content so badly, but they don’t want to pay $30 for a membership.”
And so, paying for a single photo or an allotment of time – an option the company also offers – bridges the gap.
Surfers use a user name and password system to log into PayAsYouClick.com. They put an amount in their account and get access to photos or videos as they click on them. There are accept and decline options, as well as an auto option, which gives surfers instant access to whatever they click on once they’re signed in.
Watkins said the U.K.-based company has had the most success with partially free sites, TGPs that charge for access to archived material and sites offering portions of movies for a set price.
“The model works best on targeted traffic and niche sites,” Watkins said.
