Taking their lead from the unlikely inspiration of hard line porn opponents Morality in Media, e-tailer Adult DVD Empire will celebrate Pornography Awareness Week later this month by donating 5 percent of their net profits to the Free Speech Coalition. The company has also issued a challenge to studios and other retailers to match their donation.
“We at Adult DVD Empire thought it was time to take a stand against those who would persecute us and we’re asking everybody in the adult industry to join our fight,” read an official Adult DVD Empire announcement explaining their take on Pornography Awareness Week.
Morality in Media and other right-wing organizations use Pornography Awareness Week as a rallying point for members of their organizations and hold press conferences condemning pornography and encouraging the government to seek out more obscenity convictions.
Pornography Awareness Week runs starts the last Sunday of October every year and runs a full week. This year the exact dates are October 26th through November 2nd. During this time frame, Adult DVD Empire will be donating five percent of their net profits to the Free Speech Coalition, and are encouraging others to do the same.
“We want to get as many people involved as possible. Retailers, consumers, studios -whoever we can get involved. I think we could probably do something significant if we get enough people on board,” J.T. Smith director of marketing for Adult DVD Empire, told AVN.com
During this week, Adult DVD Empire will also be providing banners which link to a splash page on their site that encourages customers to make their own donation to the FSC.
