New Sensations, its Digital Sin and Vengeance XXX brands have begun a promotional light box program for their customers to tout new releases.
The light boxes, available in two sizes, are lightweight and will feature posters of new and upcoming releases. These posters will be refreshed every 30 days with softcore or hardcore visuals depending the retailer's needs.
“We have put a lot of research into this program and feel these light boxes will showcase our product very effectively, as do light boxes found in mainstream movie theaters,” said company President Scott Taylor.
Nate Glass, head buyer for the Dreamers adult bookstore chain, said the new light boxes give retailers a needed marketing boost.
For more information, New Sensations’ Marketing Director Michael Siegle is at (818) 773-4999.
