A new billboard promoting Jenna Jameson was unveiled today in Times Square, her third billboard to be erected in the area over the last year. The latest one is four stories tall and features the Vivid Girl wearing only bikini panties, draped seductively over male co-star Justin Sterling to advertise her newest Vivid Video film, Jenna Jameson is The Masseuse.
The 48-foot tall by 32-foot wide billboard, presented by Vivid.com and ClubJenna.com, announces, “Jenna Jameson is The Masseuse” and proclaims that the video and DVD by that name will be released by Vivid on July 4th.
The billboard faces south and west above Broadway between 47th and 48th streets. It is owned by Artkraft Strauss of New York City.
This is the first title specific promotion that Jameson has done on the billboard since Clubjenna and Vivid co-leased the space last August.
Jenna Jameson is The Masseuse is directed by Paul Thomas and is the first co-production of Vivid Entertainment Group and ClubJenna Inc. It is a remake of The Masseuse, a famous adult film starring Hypatia Lee and Randy Spears, for which Thomas won the AVN Best Director Award in 1985.
Sterling, Jameson's male co-star in the remake, is also an adult director who has directed her in several projects.
Jameson's first Times Square billboard – in which the actress, dressed in just a thong, asked, "Who Says They Cleaned Up Times Square?" – raised the ire of the Methodist Church, whose leaders complained because hers was permitted while they were barred from erecting a billboard near by. That decision was later reversed.
AVNOnline.com was unable to reach Jameson for comment at press time
