MobVision has announced the launch of its eagerly awaited promotional tool, PUSH. The company calls PUSH “the mobile content industry’s first true push technology.”
Graphically rich and employing cutting-edge functionality, PUSH gives content brands an opportunity to reach their target audiences via mobile phones. Because the technology can serve as a “miniature interactive mobile website” for a company by providing key information and products in real time to consumers, the company says the product provides those who employ it with a snapshot of their users’ spending habits and demographics.
PUSH is a brandable and updateable Java application. Any brand can use the turn-key solution to provide users with up-to-date information, product reviews, news, a ticker, contests, quizzes, voting, links to related WAP sites, and the ability to purchase mobile content instantly; all in a visual and interactive way, according t MobVision.
Content can be updated at the source, as often as required, without requiring users to download any other applications or send texts. Once downloaded, PUSH sits as an icon on a user’s phone, reminding him or her to check the application frequently for new content. Users can interact and buy immediately when they encounter something that interests them.
“PUSH provides a major step forward in allowing brands to benefit from the astronomical growth of people using their mobile[s] for information, purchasing, and fun,” a MobVision spokesperson says. “If brands, mobile-related or otherwise, are wondering how to tap into this new boom media [mobile], PUSH provides the perfect vehicle.”
MobVision had prelaunch interest from companies in a number of sectors, including mobile content retailers, travel companies, e-commerce stores, online casinos and poker rooms, and magazines.
More information about PUSH can be obtained from the company at 44 (0)8707 661 992 or [email protected].
