LFP Broadcasting LLC (Hustler) and Mobival, a leading provider of mobile premium entertainment services, mobile gambling services, and other mobile content applications, have signed an exclusive content agreement for mobile distribution of the Hustler brand in Europe and Central and South America.
The partnership between LFP and Mobival will support delivery of the Hustler brand to all of Mobival’s 40 mobile operators’ customers in those territories and spur promotions among operators throughout regions.
The new mobile offering takes advantage of Hustler’s most popular brands and imprints, including Barely Legal, Busty Beauties, and Asian Fever. As well, the agreement covers mobile Internet portals, video clips, animated GIF clips, wallpapers, and photo sets, together with mobile interactive services such as SMS chat, webcam video chat, and video call services. Mobival also will promote Hustler mobile TV channels to mobile operators with mobile TV platforms.
“The Hustler brand is among the most recognizable adult brands in the world,” says Ofer Zur, co-founder and business development director for Mobival. “It’s a pop-culture icon. We are certain it will generate significant traffic and usage on mobile Internet portals. Operators are looking for the top adult brands to be included in their on-deck offerings, and Hustler delivers them.
“This is a great brand, supported by international media publications, TV channels, online portals, shops, and clubs around the world, and now the time has come for its deployment on the most powerful new media delivery system—the mobile phone,” he continues.
“We are excited to work with Mobival and to tap into their extensive experience and contacts in the mobile space to expand the Hustler presence to an even larger fan base,” says Michael H. Klein, president of LFP Broadcasting LLC. “We are confident that the huge popularity that we see currently from the other Hustler-branded ventures in those territories will translate into a big success in the mobile arena.”
