Mobile Bridges Launches First International Private Label

Mobile Bridges International and International Media Company, one of Europe’s leading adult media companies, today announced the launch of 17LiveMobile, the first private label of Mobile Bridges’ mStream mobile live streaming solution.

MStream enables IMC and its webmaster program, Payserve, to take live webcam and on-demand video content from existing infrastructures, process the streams on the fly, and then send them directly to mobile phones worldwide. MStream offers high-quality streams at GPRS and 3G data speeds. Worldwide micro billing is embedded into the player.

Features of mStream include live webcam integration (including two-way messaging between the performer and the mobile phone user), Video-on-Demand, live transcoding and streaming, dynamically updated player, multilingual interface, and integrated mobile billing.

“With Mobile Bridges, IMC and Payserve have a great new partner with proven mobile expertise in streaming on-demand content to a broad base of customers,” says Danny Higler, mobile development director for IMC. “Together, IMC/Payserve and Mobile Bridges are bringing live webcam and Video-on-Demand streams from the desktop to the mobile screen, the new frontier of adult business.”

Says Alexander Reus, chief executive of Mobile Bridges International, “We’re very excited with 17LiveMobile as the first brand of mStream. The whole platform and player really rocks. And this is just the start. In the coming weeks and months we will add many more features and stickiness. Consumers definitely will use 17LiveMobile again and again.”

The company plans to roll out more mStream private labels in the coming months, Reus says.