Licensed Microsoft Windows DRM solution and service provider MediaKey Inc. and mobile billing specialist Adult Mobile Solutions have entered into a partnership that will allow adult surfers to pay anonymously for adult content via their cell phone bills.
“SMS billing has been around for a number of years in Europe, and continues to be hugely successful,” says Michael Whelan, director of Adult Mobile Solutions. “In our experience, it’s a lot easier to convince surfers to use their cell phone to pay for adult content than their credit cards. Content providers offering premium and exclusive content consider SMS billing [to be] a good fit, especially for pay-per-view content.”
MediaKey Chief Executive Officer Leon Standly adds, “An increasing number of our DRM clients have requested SMS billing in addition to traditional credit card payments. MediaKey’s primary role is to provide rock-solid content protection, but in effect our fast-growing palette of integrated billing options has stepped up the interest for our solutions. We provide reliable integrations to the world’s leading billing providers as an integral part of a MediaKey DRM solution.
“SMS billing seems to be just catching on in the U.S, so content providers struggling with member retention and to maintain credit card processing relationships find SMS billing very interesting from a revenue source perspective,” Standly continues. “SMS-billing guarantees anonymous and convenient payment transactions for the surfer, so if you are hunting for European customers or simply want anonymous and convenient billing, this is a great solution.”
