Marina Pacific Distributors announced today the launch of a new corporate ID program with logo change, a new website, and new marketing program.
The new ad campaign, launching in the June issue of GAYVN emphasizes the change in the logo along with the message: “New Website. New Look. Same Heart for Service.”
"The most important element being the 'Same Heart for Service,'" said Mark Hovanec, director of marketing for Marina Pacific. "It is this factor which has always distinguished Marina Pacific from the other distribution channels.
“This new campaign is evolutionary for MPD, and continues to be revolutionary in the adult industry," Hovanec continued. "We don’t copy or follow anyone within our industry, but rather glean the best ideas from the Fortune 100. These kinds of marketing programs define us both internally and externally — setting a bar to reach and exceed customer and vendor expectations. It’s an exciting time as the distribution model evolves over the next decade (in terms of content delivery).”
Marina Pacific CEO Nicholas Boyias explained, “We have always modeled ourselves after a Fortune-style company. They are the models of exceptional customer service. We have formed strategic alliances with our vendors and customers alike, offering them tools and marketing to assist them in succeeding with their business models. Our one-on-one interpersonal relationships have never been duplicated in the distribution industry.”
One of the most significant elements in this launch is the new updated website, www.marinapacific.com. "With the large amounts of new product released, it is always an uphill battle to provide an up-to-date resource for customers and vendors," said Hovanec. "This new site offers some cutting edge features.
"Of the many new features, the site allows each vendor back-end username and password access to update their own product lines. They can add titles along with stars, director, SKU, running time, release date, descriptions, themes, galleries, front and back covers, and more. All of this data is part of the master database which is then searchable."
Unlike many sites, MarinaPacific.com requires visitor registration for age verification, so the galleries can be hardcore. This greatly assists buyers in their purchasing decisions so that they can see content before they buy, while protecting those who do not have approved access to the site.
Hovanec said the site automatically displays new products for 30 days, displays the top 20 best sellers of each of six categories: gay, straight, bi, she-male, lesbian, and novelties. In the header, a “Coming Soon” page automatically displays any title not yet released.
"When the vendor enters the information for a new title, if the release date is in the future, the product appears on the Coming Soon page. At release, it moves automatically to the new releases where it remains for thirty days, Hovanec explained.
"Other key features include advanced search capability to display just about anything the end user could be looking for. And each page is printable through the IE browser interface with a click of an icon in the lower right corner of every page. With this feature, the site user can print favorite pages to flag specific products for purchase or future reference."
To facilitate better communication between the marketing staff and their vendors and customers, an email interface provides the ability to cut and paste any product from the site into a number of pre-designed email formats.
“Communication is the key here,” stated Boyias, adding, “while I love having an attractive new site, it all boils down to making it easier for everyone to do business — and this site does exactly that.”
