MANcheck, one of the originals in online gay porn, has appointed Todd Cooper as chief executive officer. MANcheck has been serving gay porn since 1997.
“MANcheck’s pulling a Madonna,” says Cooper, “We’re completely reinventing ourselves.”
MANcheck is a U.S. brand that is managed by Orion Global Horizons Inc., a Canadian consulting corporation. Cooper has been with Orion Global for the past two years in the capacity of director of new business. Orion Global says it chose Cooper to lead MANcheck’s revival because of his vast background in business development, research, education, marketing, and technology. Cooper specializes in globalizing Internet properties.
“MANcheck’s business model has gone through serious growing pains and an identity crisis in the last few years in developing itself into an AEN (Adult Entertainment Network). We’re really a traffic hub and mega-site with a family of hot brands working together globally,” says Cooper. “We’re really turning up the volume on content production and giving our members value they just can’t walk away from.”
MANcheck has a global presence with brands like Universal Bear, Eurodisiac, XXX Latino Men, and Morphed Muscle and the company is in the process of forging a stronger presence in Asia with Japan Boyz and Gay Asian Amateurs. MANcheck is working closely with a number of other heavyweights in the gay online porn arena to bring surfers a quality product: companies like Randy Blue, Pistol Media, Condom Cash, Curious Cash, Pride Bucks, and Sureflix, the powerhouse behind MANcheck Cinema, MANchek's pay-per-view video system.
“We’re looking to create partnerships with other hot brands with privately-owned content. This is an exciting opportunity to join in the Madonna makeover. It’s going to be phenomenal,” says Cooper.
