LightspeedCash, a single-girl site affiliate program, strayed from the formula when it moved to an invite-only program in July. Now its impresario, Steve Lightspeed, is doing it again, announcing that the program is no longer invite-only and opening it up to a limited number of new affiliates.
LightspeedCash still isn’t open to all, but as of this morning it was open to the first 20 affiliates with adult experience and whom an established program or another LightspeedCash affiliate recommends.
“The affiliate game has changed,” Lightspeed says. “Everyone agrees that the best business practice is to know your affiliates. We don’t want everyone as an affiliate. Just like affiliates who want honest and ethical sponsors, we only want honest and ethical affiliates who are serious about making sales.”
All the changes are a result of Lightspeed trying to make his program run more efficiently. The initial decision to make the program invite-only was an attempt to cut out so-called bad affiliates, those who don’t send traffic or require more work then they’re worth.
Although the invite-only strategy helped to improve upon those problems, Lightspeed admittedly overlooked the fact that little in the way of new ideas and new traffic was coming into the program.
The new policy will answer both questions, Lightspeed hopes.
“We used to get 20 good affiliates a month and spend the rest of the time weeding through crap,” he says. “Now we’ll get 20 in a day and spend 29 days working on other stuff.”
The program will remain under the current policy for the foreseeable future, opening the program up to new affiliates periodically as the resources to add them become available, Lightspeed says.
