LFP has officially announced that the company has moved its Internet operations in house.
The announcement ends Hustler’s six-year relationship with WebQuest, which previously handled LFP’s sites as part of a consulting contract. Mansion Productions is spearheading the redesign and development of the LFP websites, and Jean Marie Kesch has been brought in to head the company’s affiliate sales and marketing team.
LFP will re-launch several of its sites on Oct. 1, including Hustler.com and BarelyLegal.com.
“We’re basically going to change each one of our sites – the look, feel, usability. Looking at what I’ve seen so far, they just look fantastic,” says Michael H. Klein, president of LFP Internet Group and LFP Broadcasting.
Additionally, LFP is preparing to re-launch its affiliate program. The program will be re-branded from Flynt Digital to HustlerCash and will employ Mansion’s MPA3 affiliate software and MAS content-management system.
“This is a pretty big deal for Mansion. We run their entire technical infrastructure, we’re responsible for creating new sites, new brands, re-branding their current online assets, and making sure that they are in front when it comes to cutting-edge technologies to run their sites and keep their members happy,” says Oystein Wright, chief executive officer of Mansion Productions.
Meanwhile, WebQuest, which continues to handle online operations for Vivid, Girls Gone Wild, yesterday announced the addition of Red Light District.
