Just ahead of its planned corporate launch in May, Lava Releasing is looking for experienced sales professionals to join the newly formed company.
The merger of Phoenix Releasing and the forces behind the new Slave 2 Lust Productions envision a staff comprising people with one-stop or distributor sales backgrounds.
“We feel the change in the market will require direct-to-retailer sales as well as the traditional producer/wholesaler relationship. With nearly 500 titles a week on the streets it is impossible to have a one-stop salesperson effectively represent everyone,” Lava partner Bob East said. “Advertising and marketing are fine, but to have someone calling retailers to point out specific titles – ours, is essential to our game plan.”
East continued, “We have already brought in a top operations person in Mischa Allen, formerly of VCA/Hustler, now the next step is to find a couple people to beat the streets to move the estimated 15-25 releases a month from some of the top producers around. Deals are in the works with a major producer and a foreign distribution company in addition to the Slave and Frenzy Films (another house brand) product and our existing lines.”
New offices are slated for the central Van Nuys area in April.
All interested sales people can discretely inquire at 800.637.0101 or by email at [email protected].
