A recent story reported that AVN Hall of Famer Jenna Jameson will lend her voice to an animated series produced by Viacom's Comedy Central that will be delivered to mobile phone users, the network said on Wednesday.
The Reuters story reported that the show, called "Samurai Love God," is the first original animated mobile video series from Comedy Central, a unit owned by Viacom Inc., and will also star "The Daily Show" correspondent Ed Helms.
The series has eight two-and-a-half minute episodes, and will premiere this quarter across three cellular carriers, Verizon, Sprint Nextel and Amp'd. It will be available to all subscribers of the carriers' standard video service.
The story went on to say that "Samurai Love God" follows Comedy Central's launch of its broadband video clip service, MotherLoad, which includes original content and is already available on mobile phones.
The network has plans to roll out other original shows, it said.
"Even though it's still really early with just 2 percent of the market with videophones to watch, these services are very important to the operators and content providers. But consumers are still not aware of them though young people are starting to take them up," Linda Barrabee, analyst at Yankee Group, told Reuters.
The story concluded by saying that Viacom Chief Executive Officer Tom Freston, in a presentation to investors earlier this month, emphasized the growing importance of digital content to the future of the company.
"It's about scale and distribution. Outside our own properties we need to make sure we are accessible everywhere to consumers - beyond our own destinations, which presents a huge upside," Freston had said.
