IPO Entertainment, parent company of affiliate program I-Play Online, has launched a “Super Stores Affiliate” program geared toward the gay Asian, Latin, and twink markets.
The company specializes in gay adult websites with all-original or licensed photos and design concepts, as well as video and sex-toy sales. IPO Entertainment has been developing the “Super Stores” program for about a year.
The program will allow affiliates and competitors to maintain their own online adult video store—but on their own domain—and give webmasters almost complete control over customization and allow them retention of their own traffic.
“This product allows our competitors that specialize in Asian [and] Latino markets to have a niche-centric store that is now targeted toward their customer base (as opposed to the general gay stores many promote now), making their product sales more in tune with their customers’ desires. And they get to keep the traffic,” says Tom Barrington, owner of IPO Entertainment. “For us, it helps us move more product, which is the objective of every store.”
Some features of the new program include customizable colors, logos, categories, departments, and featured products, and the ability for websites to retain or redirect traffic on their own domain—as well as providing sales, traffic, and stats to assist in evaluation and tracking.
This new store program offers affiliates a 20- to 25-percent commission on product sales.
Barrington is a veteran in the adult gay Asian niche market, a market he says is a difficult one.
“Good content is very hard to come by, but it is also a market vastly overlooked by most online [adult] stores,” says Barrington.
Barrington has 10 years experience in the adult online video market and initially began his company with a $10,000 investment. According to Barrington, this year’s expected sales for the company will hit the $1 million mark.
With the new program launched, Barrington says he has specific goals for the company.
“[We plan to] survive in an online marketplace that is constantly evolving, where the rules are constantly changing, and the government is constantly trying to regulate against us,” he says.
The eight-year old company’s inventory includes gay Asian and Latino products—in both adult and the non-adult categories—including videos, magazines, books, novelties, gifts, and non-adult feature films. Websites currently owned and operated by IPO Entertainment include AsianGuys.com, GayAsianShop.com, ASexToyStore.com, and WestHollywoodVideo.com.
