Inari Vachs and friends revealed the first release of IV Multimedia last night with an in-store at Hustler Hollywood on Sunset Boulevard.
The first release of Vachs new company is Fuck, Rock & Ride, porn with a snowboarding theme.
Vachs, co-hosts the video, though don't expect too much from her sexually. "I play with the ladies a little bit, but I basically just a host," Vachs told AVN.com
"It's great to be behind the camera. I was definitely done working for anyone else and I was glad to have the opportunity to start my own company," Vachs said.
And while the company is new, Vachs herself is an established pro: she appeared in approximately 300 videos earning two AVN Awards for sexual performances, as well as being named the AVN Female Performer of the Year in 1999. She feels her experience as a performer will be a boon to her new enterprise.
"It gives me an opportunity to see how we can do things differently, By having so many other experiences with so many people, we know how to do something that works well for us," she said.
There is still more than enough sex to earn the title Fuck, Rock & Ride. Tony Pounds has sex with Boo outside on a mountain; Honey does a blowjob scene outside, with snowboarding in the background. Taylor Rain takes on two guys, and there is also some girl/girl action.
That covers the Fuck.
The rock comes from five different bands. One of the bands, Droid, is opening for Limp Bizkit and Korn later this year. The rest are: I.G.M., Mullet, Farmer & Memphis, Jusic, and End of the Week. "I actually met these people from feature dancing. Being on the road from one to three weeks a month, I'm always looking for new people to bring in, I'm always networking," Vachs said.
Therein lies the Rock.
Sean Farmer, a professional snowboarder, co-hosted the video, teaching the cast how to snowboard and about the history of the extreme winter sport. "There's also a lot of lifestyle footage and it includes a lot of comedy which I feel is good," Vachs said.
And that covers the Ride.
"We shot over 50 hours of footage around Tahoe and we took the best of that. That's a lot of footage – but we caught some great moments. There is some really hilarious stuff here," Vachs said.
"The most important thing is that we wish to entertain people. You're never going to find super hard smut in our movies. If you look at our mission statement, you'll find that we have a no 'humiliation, degradation or violation' policy and we stand firm to that," Vachs said.
"But if you want to see some good times, happy consensual sex, some laughs and good music, with great cinematography and great editing then you'll come to us," she added, agreeing that it would be marketed to the same crowd that appreciated Shane's World.
Justin, who briefly worked in adult, directed the project with Jacob Rivera serving as cameraman. Justin grew up in the Inland Empire, an area filled with extreme sports professionals, many of whom he grew up with.
Future installments of the Fuck, Rock & Ride series will feature skateboarding, motocross, and more snowboarding videos are on the way.
Vachs will appear with Tanya James, Honey, and Jezebelle Bond at the San Diego Hustler Hollywood on Saturday at 8p.m.
To order Fuck, Rock & Ride email [email protected] .
