A Volusia County boy got quite an eyeful when he opened a new game of checkers. In addition to the game and the red and black checker pieces, there were unauthorized pictures of AVN Hall of Famer Jenna Jameson inside. The explicit Jameson images were used to divide the board and pieces.
The 6-year-old boy received the game from his grandfather, John Finn, who had bought it at a Deland Winn Dixie, just oustide of Daytona.
Finn and his wife were very surprised by the discovery.
Jameson reacted strongly to the news that packaging in the game inadvertently included an image of her that was originally intended only for viewing by adults. She issued the following statement:
"I am offended and very upset that a picture of me made its way into packaging of a product intended for children. My company licensed this photo for use only in the packaging of an adult-oriented novelty key chain and for no other purpose. We take very seriously our legal and moral responsibility to restrict adult-oriented materials to adults only, and I have nothing but contempt for anyone who would knowingly present any adult content to minors.”
“While it appears in this case that the use of my image was inadvertent,” Jameson continued, “this was a serious mistake and I want to personally apologize to families that have been affected. We have contacted our licensee and we have been assured by the manufacturer that this product has been or is in the process of being removed from the stores. We will do everything possible to assure that this kind of manufacturing error will not happen again."
Finn and his wife went back to the Winn Dixie to investigate. They opened other packages and found at least one more picture inside. They immediately brought it to the manager’s attention.
The manager at the Winn Dixie immediately pulled all the games from the shelf.
Winn Dixie sent a statement reading, "Winn Dixie takes these issues very seriously. We are currently working closely with our vendor to ensure that any issues of quality are resolved quickly."
The vendor, Promotions Unlimited, explained in a letter to Finn's wife that the cardboard was recycled from a factory in China. "According to the distributor, he believed it was just an oversight. But it's the kind of oversight that is really something that can't be tolerated," Finn said.
The vendor of the product also claims the factories in China are being ordered to use only clean cardboard as packing material.
Winn Dixie has pulled the game from nine stores.
