Rendezvous Publishing offers a wide net to the adult marketer with their catalog of catalogs, Forbidden Fantasies, which has a circulation of more than 500,000 people.
Forbidden Fantasies is a 48-page digest that offers adult catalogs, adult videos and adult novelties and accessories to end consumers, harvested from list exchanges with other adult companies to identify known buyers of adult merchandise.
Subscribers of the catalog fill out an order form that they send to Forbidden Fantasies, who in turn identify the customer to their advertisers. Rather than charge advertisers a flat rate for space in the quarterly catalog, Rendezvous Publishing makes their money by keeping 65 percent of what the consumer pays, plus a 60-cent per inquiry charge to the advertisers – who in turn gain a known buyer of their wares.
“If not one person orders your product or catalog, then you owe me nothing,” Clarence Smith, vice president of sales for Rendezvous Publishing, told AVN.com. “You are only paying me for finding you people who have expressed an interest in your product and have demonstrated that they are willing to pay money for it.”
Smith said that some clients have reported conversion rates of up to 20 percent, though a conversion rate of four-to-six percent tends to be the norm, and it really varies depending on the quality and type of product being advertised. Smith welcomes requests for information regarding averages for types of products.
Publisher Inquiry Services, Inc., the parent company of Rendezvous Publishing, is best known for generating catalog requests for virtually any industry including fashion, mainstream video, gardening supplies and music. They have specialty catalogs for over 400 product categories.
The October issue will be accepting ads until the middle of August. For more information contact Clarence Smith at 800.455.7929 ext. 120 or email him at [email protected].
