Hustler Hollywood Launches Record Label, First Act

Hustler is expanding their empire with the debut of Hustler Hollywood Records.

The label’s goal is to focus on musicianship and originality and give artists a level of creative autonomy, according to the company.

“This is a new direction in marketing for Hustler Hollywood. We feel that this collaboration will work well for the artist and Hustler,” Hustler Hollywood president Larry Flynt said.

Lexington, Kentucky, quartet Superunknown is Hustler Hollywood Records’ first signing. The rock group’s first single, “Forever,” is being releases exclusively in Hustler Hollywood stores today. “Forever” was inspired by December’s tsunami disaster, and both the band and Hustler Hollywood will donate a portion of the single’s sales to support Red Cross relief efforts.

Superunknown’s first full-length album will hit all retail stores in July.