Adult publicist Scott Hoover has launched Toxxxic PR to handle the demands of the hardcore adult industry.
"I saw a need for many of the hardcore companies, and decided to create a separate company to handle their specific needs," Hoover said. "I hope to bring some of the same attention to the hardcore companies as I have to the more 'mainstream' adult companies. All of us in adult are in the same business. We sell sex and fantasy.
"It is easy to point fingers and put other people down for their content, but all adult video (no matter how soft) is offensive to someone somewhere. As long as it is legal and there is a demand, then I have no problem helping to promote it."
Toxxxic PR's first clients are Extreme 2.0 and its brands Extreme Associates and DNA. The company will handle press releases for the companies as well as booking the contract stars Gia Paloma and Paris Gables for in-store appearances and promotional events.
"I am very excited to welcome aboard Scott to Extreme 2.0," said Extreme owner Rob Black. "I thinks he is the best PR in the business. Scott did so many wonderful things for Jill Kelly, and we looking forward to seeing him do the some of the same things for Extreme."
DNA owner Dennis D. says he has been trying to reach Scott for a while now, and finally saw him at the Adult Supersource XXXtravaganza warehouse show and set up the meeting for him to come in.
"As soon as he came in, he was hired because we know he does great work," said D., who previously worked with Hoover at JKP.
Toxxxic PR can be reached at [email protected].
