MELBOURNE—Indie creator-space sensation Girthmasterr stars as the "chief satisfaction officer" in a new viral advertising campaign for Melbourne-based spice business Mingle Seasoning, reports SmartCompany and other news outlets.
The ad campaign is irreverently dubbed "DTF (Down to Flavour)" and finds Girthmasterr appearing as a cook named "Garth Master."
“Mingle is the kind of brand that reflects my personality. I like to eat and cook healthy and not take life too seriously,” Girthmasterr said in an interview with SmartCompany.
“To some marketing professionals, I could imagine it would seem a bit too risque to work with OnlyFans creators for their brands, but small businesses like Mingle have a totally different attitude," he explained.
"We’re going up against massive global companies with big budgets and deep resources," said Jordyn Evans, founder of Mingle Seasonings. "So while others might play it safe, we choose to lean into cultural relevance, storytelling, and a little cheek to stand out."
Read more at SmartCompany.
