MONTREAL—The Manwin group of companies’ and Brazzers' Get Rubber! safe sex campaign has released its first public service announcement on GetRubber.com.
The 56-second PSA is a humorous take on a serious subject matter. The exaggerated scenario it depicts is a reminder of how important it is for the general public to practice safe sex.
The concept was written, produced and directed by the creative forces behind Brazzers.com. The PSA can also be found at YouTube.com/getrubber and Facebook.com/getrubber.
The series of PSAs the company is producing will appear on all Brazzers DVDs and websites.
“This project is meant for mainstream audiences,” a Manwin spokesperson said. “Following the successful launch of the Get Rubber! campaign, Brazzers and Manwin are keen to branch out into various avenues through which they will spread the safe sex message to the general public. The rate of AIDS/HIV infections is growing at a rate that is beyond alarming, and with the rapid spread of STIs, the safe sex message has never been more important to hear.”
GetRubber.com also features interviews with adult entertainment stars Nikki Benz, Rachel Roxxx and Rachel Starr about the practices of getting tested and performing safe sex. The trio is featured on a massive Get Rubber! billboard on 7th Avenue in New York City.
The Get Rubber! project also involves making financial donations to various causes. Manwin and Brazzers are now supporters of UNAIDS, amfAR, AVERT, The Women’s Collective and WORLD.
