The "More Than Meets the Eye" campaign tagline says it all: Whether you want an eyeful of the hottest guys online or a peep at the latest in entertainment, travel, and style, there's always more than meets the eye at Gay.com.
Gay.com is becoming known for its entertaining, and sometimes controversial, ad campaigns. The elements of this particular campaign invite potential members to check out Gay.com’s broad content. With print and billboard placements, downloads, free offers, as well as an accompanying video and a separate behind-the-scenes vignette, the campaign is sure to ignite virile appeal with its targeted demographic.
A humorous video of the ad campaign, which officially launched Oct. 11 to coincide with National Coming-Out Day, can be viewed on the Net at http://www.specials.gay.more/more.
