Vivid Entertainment Group Co-Chairman, Steven Hirsch, discusses the company’s unprecedented branding initiatives and the growing potential for taking Vivid public in a business story that ran in today’s Forbes.com editions.
In an article entitled “Porn King,” reporter Brett Pulley recaps some of the company’s significant business deals, including its new licensing agreement with Ark Restaurants that led to the launch of the Vivid nightclub in Las Vegas, and the 2001 blockbuster with Playboy Enterprises for Vivid’s hardcore cable channels that was worth $30 million.
Vivid generates an estimated $100 million per year in revenue, according to the report. For the full story, click here.
