Bondage e-store eXtremeRestraints.com this week announced the re-launch of its website.
President Ari Suss took time to explain to AVNOnline.com the many improvements. One big change is its optimized front page. "In the past, we just had feature products on our site, but we found our consumers are looking at either the latest in fetish or the latest in bondage—so we have new fetish and bondage banners. The banner layout is optimized for what people want. We also have a subcategory listing down below, which wasn't listed before."
The optimized checkout is another new facet. "We put a lot of time into it. With our checkout, we have found that it has a much lower exit ratio, so when the consumers go through our funnel, there's a higher percent that end up checking out," said Suss. "You won't need to go through 15 promotions; our checkout is now really smooth and sweet. We optimized it so we can get more conversions for us and our affiliates."
Another new component to eXtreme Restraints 4.0 is "e-gift" technology. "It enables people to buy credit in our store," Suss said. "You can buy $500 of credit off our website and store it in your account. Then, you can email an e-gift card to your friends."
Expect to see daily specials, as well, he adds. "We've found that our loyal customer base checks often to see what our special is, so we've decided to make it daily and always marked at 20 percent off."
New products include the Mr. Ed Horse Cock, the Ream 'N' Scream—which is a 5-inch-wide, 10-inch-long butt-plug that "looks like a traffic cone," added Suss. "We just locked down a new line of animal-shaped dildos that we have made exclusively for us. We know we have a very extreme audience, people that want something shocking for themselves or for a gag gift. They are moving very well."
eXtreme Restraints is part of the NicheShops affiliate network for sex-toy sites, which include BoyzShop.com and JennasLoveShop.com.
