Touting itself as the adult Web's first consulting service aiming to improve the user experience on adult Websites, AdultUsability has launched.
"Webmasters are usually too close to their sites to review them objectively," said AdultUsability founder Aaron Lawrence in an announcement. "As an uninvolved party, we are able to provide an impartial viewpoint. From the smallest detail to the biggest design flaw, we help Webmasters identify and correct usability problems that make their sites awkward, annoying, and confusing to users."
The services are based on the idea that a poorly designed site loses users and sales to better designed competitors, the company said, a concept supported by the research of the Nielsen Norman Group, whose study "Usability Return on Investment," AdultUsability said, discovered Websites allotting ten percent of their design budget to enhanced usability gained a 100 percent sales increase and a 150 percent traffic increase.
AdultUsability says it analyzes client Websites with hundreds of established guidelines, summarizing findings in detailed reports and offering specific recommendations on how to improve a site's usability. A client can choose between evaluating the full site, the home page, the checkout process, or any area they choose, the company says, and they can even submit prototype sites or pages for review.
For more information, visit AdultUsability on the Web or contact (908) 286-0720.
