First he blew out content at ContentBlowout.com. Now Jonathan Silverstein is doing DVD with the launch of The Content Store.
Thanks to a deal with Metro Interactive, Silverstein’s latest venture is set up to take advantage of pay sites’ overall shift to video. The Content Store lets webmasters license more than 450 movies in 40 niches.
“Surfers now demand video in a way they’ve never done before and it’s possible to have crystal clear video,” Silverstein told AVNOnline.com. “I thought, the way things [are] going, how can I position myself to provide this to webmasters so they can satisfy their surfers and keep them happy and retain them longer?
“These are DVD licenses from top-name studios with top-name stars in 40 of the most popular niches.”
Webmasters can grab a DVD license for say, Revenge with Jill Kelly, or take an encoded copy, which comes in three speeds and Windows Media and Real formats. Other formats can be requested.
The Content Store is a continuation of themes for Silverstein, who is looking to duplicate the success of Content Blowout, which he founded in 2003.
“Two years ago I did the first widely successful Content Blowout. At that time it kind of shifted the way webmasters bought their content. It also shifted the way a lot of content producers offered their content to be sold. At the time a lot of webmasters were happy they were able to get all this content for pennies on the dollar and yet there were a bunch of content producers that were fairly pissed off,” he says.
“In the end, the webmasters won.”
Silverstein plans to add more studios and push the number of titles in The Content Store, which are cross-referenced by studio, performer, and niche, to more than 2,000 in the next month and a half.
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