Christopher Scharff, CEO of Dreamgirl International, today unveiled the new Dreamgirl 2005/2006 Christmas/Valentine's Collection at the company’s semi-annual European sales meeting at the International Lingerie Show in Lyon, France.
“In the U.S. and Europe, the buyer response to our new Christmas/Valentine's Collection has been extremely positive,” Scharff said at the meeting. “With our new Christmas and Valentine's robe & gown gift sets and an exciting collection of new Valentine's lingerie with special hardware and jewelry accents, we will probably have our highest booking season ever during this all important Holiday selling period."
Highlights of the collection include “Hearts Afire," a lingerie group with heart shaped laser cut outs with hand placed rhinestones.
“Heartbreaker” is an innovative group with heart shaped cut outs filled with tulle rosettes for a lovely three dimensional effect.
Especially important for Christmas and Valentine's are Mesh and Marabou boxed robe and nightgown sets in black, red, white and pink.
Dreamgirl’s new “Charm school” group featuring beautiful bow shaped hardware dripping in rhinestones is accessorized with a combination necklace/garter also featuring this same unique hardware.
Of course, where would Dreamgirl be without its “Little bit Naughty” sets featuring lace and pearls which are always a favorite during this season.
Finally, Dreamgirl is offering a special gift with purchase promotion featuring a black eye mask containing a black, silk panty with pink ruffles in a gift box which is available free to retailers who give them away to any consumers who purchase a Dreamgirl item over the Christmas and Valentine's season.
Based upon its successful new product introductions over the course of this year and with a solid array of new Christmas and Valentine's styles, Dreamgirl will end 2005 on a high note and will get off to a strong start in 2006.
The corporate offices of Dreamgirl International are in Los Angeles.
