Novelty manufacturer Doc Johnson recently began shipping Naughty Secrets, its first collection of women’s adult novelties specifically designed for shelving by mainstream retailers or alongside softer stock in adult stores.
“Naughty Secrets was developed in response to retailer requests for novelties geared toward women that were packaged in a friendly inviting manner that was suggestive without being graphic,” said Chad Braverman, manager of product design and licensing for Doc Johnson.
“Given the response we’ve had to the new line, I think we can say with confidence that Naughty Secrets provides exactly what retailers are asking for.”
The manufacturer said that packaging for Naughty Secrets is feminine and playful, featuring shades of pink and a sketch of a suggestively coy woman with horns pressing her finger to her mouth in an indication of secretiveness.
The collection currently consists of three vibrating novelties, an assortment of flavored lubricants, body gels, crèmes and a pink love mask. The individual items all include the word “desire” in their name.
The collection includes it own versions of Doc Johnson’s Pocket Rocket, dubbed Devices of Desire.
The collection’s other two vibrating devices are the Inner Desire, a waterproof multi-speed vibrating egg and the 7-inch Burning Desire, a variable-speed vibrator with a twist-dial controller.
The Naughty Secret collection also includes Burning Desire, a water-soluble gel that creates a warming sensation when touched or blown upon, and Private Desire, a water-based personal lubricant. Both the gel and lubricant come in 3.4 ounce bottles packaged within a box.
Burning Desire is available in three flavors: Hot Cherry, Wild Strawberry and Pink Passion Fruit. Private Desire is available in Cherry Vanilla and Strawberry.
The line’s edible body topping, known as Sinful Desire, is available in a four-ounce jar and comes in Passion Fruit or Cotton Candy flavors.
The final item in the current collection is Eyes of Desire, a soft-padded blindfold mask with a fuzzy pink surface.
Naughty Secrets is already available in stores.
