Doc Johnson and Private Media Group have given their joint-effort Private Toy collection a makeover to reflect the latest design trends and innovations within industry.
The new look of the Private Toy collection reflects Private Video’s evolution into being a cutting edge manufacturer of high-end adult features.
“The Private Toys collection continues to reflect a European sensibility but we’ve given it a classier look without losing any of the raw sensuality that has made the line so popular,” said Lavi Yedid, national sales manager for Doc Johnson. “The initial response to the new look has been overwhelming.”
The new design of the Private Toys collection features packaging with statuesque blonde models in stylish and colorful PVC wear, reminiscent of a fashion magazine.
The colors of the novelties in the Private Toys collection have been made bolder and brighter, as compared to the pastels and softer colors that dominate most of Doc Johnson’s other lines.
In addition to the overhaul of the Private Toy collection’s packaging and overall look, Doc Johnson will introduce several new product categories into the collection throughout the year, including Private Pink, a line of pink vibrators that includes a mix of phallic and non-representational designs geared towards the female consumer, and Love Beats, pulsating heart-shaped beads.
