Sin City Entertainment announced Friday it has hired Devan Cypher to handle all its public relations efforts.
Cypher, also known throughout the industry as DCypher, is the moderator for www.hardcoregossip.com and is a seven-year veteran of adult. He will be marketing Sin City through his newly formed public relations arm, Lucid Propaganda, which is a division of Lucid Systems.
Cypher's diverse background includes a Bachelor of Arts degree in English Literature from UCLA. The Los Angeles native has produced and directed, briefly performed and written numerous scripts for several adult companies. He has also been a production manager.
“I thought it was time to take it to the next level,” DCypher said. “I spend half my day entertaining myself with rewriting other people’s press releases for fun. Now I have an official reason to use my newest title, the Minister of Propaganda.”
Cypher said that Sin City General Manager Scott Justice contacted him.
“When Scott informed me that there was a vacancy opening up in their public relations department, I jumped at the chance to fill it. I have worked in every facet with Sin City over the last six years, from production to writing features and even performing in a few. I have seen the bodies of former Head’s of Production and former PR people float down the river side by side while I drank green tea and recited ancient Chinese proverbs backwards," he cracked.
Justice said he has followed Cypher's work.
“I have been a fan of Devan’s writing style since day one, and appreciate the ideas that he has already brought to the table," he said. "He is more than capable and I look forward to working in conjunction with Lucid Propaganda on future projects. The fact that he brings us all coffee and donuts to work in the morning had nothing to do with the hiring process, I can assure you of that.”
Contact Cypher through Lucid Propaganda, [email protected]
