Delicate Illusions to Host Fashion Show

Delicate Illusions, a designer and manufacturer of quality exotic dancewear and club wear, will host a fashion show at Sapphire Gentlemen's Club at 10 p.m. on Monday, October 10.

The International Lingerie Show is scheduled for Oct. 9 through Oct. 11. at the Rio Hotel & Convention Center. Delicate Illusions will be exhibiting at booth #811/912 in the new Miranda Room, where patrons may obtain free tickets for entry to the show.

Sherri Wall Dwelley, the new vice president of sales & marketing for Delicate Illusions, made the announcement after her recent appointment to the position of VP of sales and marketing. Her daughter Nicole Dwelley was also named to the sales support position by company founder Shereen Loth.

Delicate Illusions is also known as a leader in plus sizes in its field.

“Most of our styles are available in sizes ranging from small up to 4X, with our Plus Line range up to size 8X,” Loth said. “With my product line and size range, I could not think of anyone better to head my sales and marketing than Sherri. She has a proven track record for soaring sales revenues, and the network knowledge in the night clubs and entertainment arena.”

Wall Dwelley joins Delicate Illusions with certification in both Miller Heiman Strategic & Conceptual Sales, and Acclivus Sales and sales management training. She has held management positions such as VP of sales at Forplay, Inc., director of sales at AmeriPride and more than nine years as national account manager for Aramark.

She recently co-produced the fashion show at Sapphire in April.