Coquette International Inc., in partnership with Penthouse Media Group Inc., announced today that the new Penthouse Lingerie by Coquette line will be launched Oct. 9-11 during the International Lingerie Show in Las Vegas at the Rio Hotel & Casino.
Penthouse Media Group in April announced an exclusive deal with the Canadian lingerie company to manufacture and distribute the Penthouse Lingerie by Coquette product line in the United States, Canada and Australia. The apparel, created by Coquette designers and members of the Penthouse design team, will feature bras, panties, thongs, bustiers and corsets, among other intimate apparel.
"The new line is a collaborative effort from both companies," said Coquette International President Peter Horea. "We have worked with the Penthouse team diligently over the last several months to develop a line that would accurately reflect both premier brands and we're pleased with the end result. Members of the Penthouse creative team have worked closely with our own design team and we have something fantastic with the new Penthouse Lingerie by Coquette collection. We are very pleased and we expect the new line to be well received at the International Lingerie Show as well as at several other upcoming events we have arranged."
Without divulging too much about the new line, Fashion Director at Coquette, Catherine Horea, is overwhelmed with excitement and anxiously awaits the launch as well.
"For the better part of this year, we have been working to perfect each and every style in the new collection until it is just right and we have achieved this without a doubt," she said. "We would like to thank Penthouse Media Group for their support and creative genius in helping us make and create such beautiful pieces. They have participated in every aspect of design from conception. Be it fabric and color selection, to packaging to catalog outline, they have made every effort to ensure that this new line is perfect. It certainly is more than we could have ever expected."
Penthouse Lingerie by Coquette will be available for purchase in October 2005 in Penthouse Boutique stores, at www.penthouselingerie.com, in Penthouse magazine and at specialty retailers. Merchandise will also be seen on Penthouse Pet models appearing in the magazine.
Appearances at the show include: Penthouse Pet of the Year, Martina Warren, Pet of the Year Runner-Up 2004, Courtney Taylor, and Penthouse Pet of the month October 2004, Ginger Jolie. The Pets will be signing autographs from noon to 4 p.m. on Monday, Oct. 10 at the Coquette booth (#623/730).
The Penthouse Pets, who will be modelling the lingerie, will also join industry guests, partners and clients to launch the new Penthouse Lingerie by Coquette collection at the Voodoo Lounge in the Rio Hotel & Casino, beginning at 9 p.m. on Monday Oct. 10.
