For the first time on one of the “big three” networks, NBC will run a commercial for condoms on primetime, Adweek has reported.
The 30-second spot Trojan will air during "Law and Order" tonight. It debuted during WB’s "Smallville" Tuesday night.
Adweek said the ad portrays a couple “cuddling and holding hands as onscreen supers talk about protection against HIV.” According to the New York Post, the “Make a difference” campaign was created by New York agency Kaplan Thaler Group and focuses on “personal responsibility and sexual health.”
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